About Us

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If you're confused by all the moving parts and tech difficulties that come with online marketing, and/or understand that it's not something that you should be spending your valuable time trying to figure out, we're here to take care of it all. 

  • Technical Integrations

    We'll handle all the annoying tech stuff for you like creating your Facebook Business Manager, creating your ad account and pages, as well as integrate everything with the super cool lead monitoring software that you get access to. 

  • Research and Compile Target Audiences

    We're going to go deed in the back end of Facebook, Instagram and Google to discover the ideal audiences to target, ensuring your ads are shown to exactly the right people who are most likely to be interested in your business. 

  • Create and Optimize Ad Creatives

    We'll put together the images we’ll be using for your ads, adding design elements when needed, optimize them for the web and write all your sales copy for the ads.

  • Ad Management and Optimization

    We'll be checking in on your ads daily, tracking their effectiveness, pruning ads that aren't converting and making sure you're getting the most for your ad dollars.

  • Split Testing

    We're going to continually try out different visuals, copy angles, targeting and offers to find the ones that will give you the best results at the lowest possible ad cost. 

overdog (noun): one that is dominant or victorious


Fern (aka Fernando Camacho)

Before beginning to work with clients I spent just under $60,000 running ads for my own businesses (everything from dog training to e-commerce to membership sites to online courses), which has enabled me to experiment quite a bit and really determine what's works. I've also received four certifications from Digital Marketer (the premiere education company for online marketing). 

I've also been consulting with dog daycares all over the country for the last few years and know this business model inside and out. Many years ago, when I was getting my dog training education, I worked in the play groups, taking my dog to daycare I see the customer point of view and with my consulting I see the owner perspective. Combine that with all my experience targeting the dog owner demographic online with digital advertising and I feel there's no one more qualified to help dog daycare businesses. 


Wouldn’t you like to get inside the head of the people responsible for some of the most successful pet care business around the United States?Learn exactly what the best in the industry are doing to get more customers, manage their staff, layout their facilities and create a profitable business that gets stronger each year.


Discover how they got started, how they overcame obstacles and what they are doing right now to keep their customers happy and their businesses growing.You’ll also hear from industry consultants, who work with dog daycare and boarding businesses every day. They’ll tell you what’s working with their clients, as well as common mistakes they see businesses making, so you can shorten your learning curve and make your business the very best it can be.

You just pay shipping & handling